top of page

“YIPU Garden” is a traditional garden located in Suzhou City, Jiangsu Province, People's Republic of China.

Gardens belong to a human-made urban civilization, but they are not completely human-controlled and contain elements that are naturally created. It can be said to be the boundary between the city and nature. People's aesthetic consciousness is preserved here in the form of a traditional garden in Suzhou. A natural poetic sensation is created through the combination of chaotic landscapes and vegetation, and the clever arrangement of pavilions.

For example, the beauty of the margins of the wall is emphasized by the drying of nature such as stones and plants on the artificial white wall. I think that the garden is Taoyuan Township as the boundary between the chaotic beauty of man-made and nature. Combining man-made objects and nature, the scenery seen by the viewer without emphasizing the sense of chaos due to the arrangement of vegetation, the sense of disorder between the scenery and the pile of mountain stones, and the vague feeling of the state of affairs. I can now have an infinite imagination.

I visited this garden many times during 2017-2018, and through deep observation and thinking about this garden, I extracted the artificial and natural “shape” in the garden, encoded it, and graphic and bright. Applied to the design of the morning body. Ultimately, it is expressed in the form of brand image design. In addition, the existing sign system has many shortcomings that prevent tourists from getting a good amusement park experience. Redesign the sights and gains that tourists see before, inside, and after leaving the park. This will not only improve the experience of the amusement park, but also let tourists feel the fresh power that design power brings when intervening in the preservation and inheritance of traditional culture.

Screen Shot 2021-02-21 at 15.47.09.png

The structure of the font exudes the natural beauty of a traditional garden by combining bamboo and stone-shaped details.

Screen Shot 2021-02-21 at 15.49.05.png

The entire character applied in the brand's VI system has been redesigned and named "Soo-Mincho".

Screen Shot 2021-02-21 at 15.49.45.png

Stacked stones, vegetation, ponds, gazebo roofs and curved bridges are the five most representative elements of the entire cultivation. The fusion of natural plants and man-made objects forms the unique elegant and poetic aesthetic of the cultivation. Simplify these five elements and use them in motif design.

Screen Shot 2021-02-21 at 15.50.16.png

Tickets are the only printed matter that tourists get when they enter the park. The ticket design should match the garden environment. Organize ticket information, remove unnecessary information, and arrange the most important information in a certain order. Guide tourists on the correct course through tickets.

Screen Shot 2021-02-21 at 16.40.08.png

In China, when an ancient gardener designs a garden, he uses the visitor's entry route as a timeline and arranges the landscape according to the "Inheritance and Transformation" method. Therefore, visitors can feel the dynamic beauty of the scenery. I emphasized the order of movement, which guides such tourists, by redesigning all the sign systems in the garden.

Screen Shot 2021-02-04 at 17.14.46.png
Screen Shot 2021-02-21 at 15.51.02.png
Screen Shot 2021-02-21 at 16.51.56.png

I used the bamboo and stone elements that I used for the font, and replaced the numbers that indicate the number of places with symbols. Compared to using numbers directly, such symbols are milder to suggest their location to the visitor and can be better integrated with the surrounding environment.

Screen Shot 2021-02-21 at 17.25.22.png
Screen Shot 2021-02-21 at 17.25.25.png
Screen Shot 2021-02-21 at 17.24.51.png
bottom of page