CONCEPTUAL FASHION
BOUTIQUE
Designed a topical and conceptual brand for the popular Japanese fashion community Boutique, using irony and critical thinking to emphasize concepts and creativity, and successfully received a response.
HEALTHCARE
AWARE
Designed a dynamic and impressive brand identity for Aware, a digital healthcare platform aimed at a younger demographic.
PERFUME
GONGE
We changed the communication strategy of a conventional perfume brand, which chose to use animal imagery as a metaphor for the fragrance, creating the soul of the Gonge brand.
GROCERY SHOP
DAISO 100
Updated the image of the brand for Japan's most famous grocery store chain, using elements of traditional Japanese aesthetics combined with the look of groceries to create a refreshing brand design.
CULTURAL HERITAGE
YIPU GARDEN
YiPu Garden, a World Heritage Site located in Suzhou, China, was redesigned through tourism experience design thinking, incorporating traditional oriental aesthetics into modern design and significantly enhancing the external brand image of the cultural heritage.
MUSIC PLATFORM
ZIBRA MUSIC
Zibra Music is an online platform for independent musicians to gather and provide a fair, open and inclusive environment for creators to share their work. We have designed a series of minimalist brand images for this purpose.
LIFESTYLE
NETRUGETO
The natural and comforting design of the packaging thus highlights the brand values of the lifestyle brand netrugeto.