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CONCEPTUAL FASHION

BOUTIQUE

Designed a topical and conceptual brand for the popular Japanese fashion community Boutique, using irony and critical thinking to emphasize concepts and creativity, and successfully received a response.

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HEALTHCARE

AWARE

Designed a dynamic and impressive brand identity for Aware, a digital healthcare platform aimed at a younger demographic.

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PERFUME

GONGE

We changed the communication strategy of a conventional perfume brand, which chose to use animal imagery as a metaphor for the fragrance, creating the soul of the Gonge brand.

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GROCERY SHOP

DAISO 100

Updated the image of the brand for Japan's most famous grocery store chain, using elements of traditional Japanese aesthetics combined with the look of groceries to create a refreshing brand design.

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CULTURAL HERITAGE

YIPU GARDEN

YiPu Garden, a World Heritage Site located in Suzhou, China, was redesigned through tourism experience design thinking, incorporating traditional oriental aesthetics into modern design and significantly enhancing the external brand image of the cultural heritage.

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MUSIC PLATFORM

ZIBRA MUSIC

Zibra Music is an online platform for independent musicians to gather and provide a fair, open and inclusive environment for creators to share their work. We have designed a series of minimalist brand images for this purpose.

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LIFESTYLE

NETRUGETO

The natural and comforting design of the packaging thus highlights the brand values of the lifestyle brand netrugeto.

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